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Alyssa Tracey
Director, International Trade
MEDC

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Joelle Lazzarotto
Marketing Director
IBT Online
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Susanna Hardy
Chief Content Officer 
IBT Online
AI is changing how businesses connect with international customers, offering new ways to create content, identify prospects, and build visibility in global markets.

For Michigan exporters, this creates a practical opportunity: using AI tools to support export growth without adding significant time or cost.

Whether you’re selling products, manufactured goods, or services, AI can help streamline how you present your business to overseas buyers and how you identify and engage new opportunities.

In this masterclass, we’ll focus on how AI can be applied in a clear and practical way across your export activities - from creating market-specific content to improving how you find and reach potential customers.

You’ll leave with a better understanding of which tools to use, where they fit into your workflow, and how to start applying them to support your international sales efforts.
 
What You’ll Learn:
  • Practical approaches to improving your visibility in global markets
  • How to use AI tools to localize your digital presence
  • Ways to create and scale content that engages today's prospects 
 
 

REGISTER NOW!