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Digital Readiness for Canada: Smart Digital Strategies to Maximize Your Trade Mission Impact
Wednesday, Sep. 17th, 2025 - 11AM EST/ 8AM PST
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Rachael Weiland
Director of Business Engagement
South Dakota Trade
Director of Business Engagement
South Dakota Trade

Ava Mitzi
Business Development / Strategic Partnerships
IBT Online
Business Development / Strategic Partnerships
IBT Online

Susanna Hardy
Chief Content Officer
IBT Online
Chief Content Officer
IBT Online
You're confirmed for the upcoming South Dakota Trade Mission to Canada - now it’s time to get digitally ready. This focused Masterclass is designed exclusively for SD companies participating in the upcoming trade mission and will help you optimize your digital presence ahead of your meetings in Montreal and Toronto.
This session will unpack the Canadian digital landscape and provide actionable insights to ensure your business is visible, relevant, and trusted by Canadian buyers.
This session will unpack the Canadian digital landscape and provide actionable insights to ensure your business is visible, relevant, and trusted by Canadian buyers.
What You’ll Learn:
- How Canadian buyers search for and evaluate U.S. companies online
- What Canadian businesses expect to see when they visit your digital channels
- Why one-size-fits-all doesn’t work—and how to tailor your digital strategy for Canada
- Ways to support your in-market outreach with localized content and smart digital tools
- How to use AI, SEO, and digital engagement strategies to make a lasting impression during and after the mission
As part of this session, you’ll receive a custom Website Performance & SEO Report, with insights tailored to your business and its readiness for the Canadian market.