---
title: "Kansas Department of Commerce & IBT Online: The B2B Digital Advantage: How to Market Smarter, Sell More, and Scale Faster"
description: Gain strategies for nurturing leads, fostering distributor relationships, and sustaining a strong sales pipeline well beyond the event.
image: https://info.ibt.onl/hubfs/video%20marketing.jpg
---

![IBT Online Main Logo with strapline](https://info.ibt.onl/hs-fs/hubfs/IBT%20Online%20Main%20Logo%20with%20strapline.jpg?width=501&height=237&name=IBT%20Online%20Main%20Logo%20with%20strapline.jpg)

![Online-Global-with-R](https://info.ibt.onl/hs-fs/hubfs/Online-Global-with-R.png?width=500&height=91&name=Online-Global-with-R.png)

![KSC BLUE logo](https://info.ibt.onl/hs-fs/hubfs/KSC%20BLUE%20logo.png?width=26289&height=10113&name=KSC%20BLUE%20logo.png)

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 Save the Date!

 Upcoming Events

# The B2B DIGITAL ADVANTAGE: HOW TO MARKET SMARTER, SELL MORE, AND SCALE FASTER

 

Check out the full list of upcoming Livestreams and Webinars on our Website:   
https://ibt.onl/resources/upcoming-events/

Meet the Experts. Join our panelists for a discussion and Q&A about how to grow your exports, sales, brand, and business internationally

![Laurie Pieper headshot-1](https://info.ibt.onl/hs-fs/hubfs/Laurie%20Pieper%20headshot-1.jpeg?width=800&height=800&name=Laurie%20Pieper%20headshot-1.jpeg)

**Laurie Pieper**  
Assistant Director, Global Resources, International Division  
*Kansas Department of Commerce*

![Susanna-Hardy-Webinar-image-9](https://info.ibt.onl/hs-fs/hubfs/social-suggested-images/Susanna-Hardy-Webinar-image-9.jpg?width=800&height=800&name=Susanna-Hardy-Webinar-image-9.jpg)

**Susanna Hardy**  
Chief Content Officer   
*IBT Online*

![Cassidy Nolan headshot](https://info.ibt.onl/hs-fs/hubfs/Cassidy%20Nolan%20headshot.jpeg?width=800&height=800&name=Cassidy%20Nolan%20headshot.jpeg)

**Cassidy Nolan**  
International Representative  
*Kansas Department of Commerce*

![Ava](https://info.ibt.onl/hs-fs/hubfs/Ava.jpg?width=800&height=800&name=Ava.jpg)

**Ava Mitzi**  
Business Development / Strategic Partnerships  
*IBT Online*

 Digital marketing strategies that work for B2B – How to use content marketing, paid ads, and email campaigns to drive conversions.

 Optimizing your website for lead generation – Ensure your online presence is built to attract, engage, and convert business customers.

The power of LinkedIn and social selling – How to leverage professional networks to connect with decision-makers.

Trade show marketing in a digital age – Strategies to amplify your event presence and maximize ROI.

 Measuring success: Analytics that matter – Track and optimize digital efforts for sustained business growth.

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## WATCH THE FREE WEBINAR NOW!