



Thursday, June. 26th, 2025 - 2:00PM EST / 1:00PM CST
The B2B DIGITAL ADVANTAGE: HOW TO MARKET SMARTER, SELL MORE, AND SCALE FASTER
Check out the full list of upcoming Livestreams and Webinars on our Website:
https://ibt.onl/resources/upcoming-events/

Laurie Pieper
Assistant Director, Global Resources, International Division
Kansas Department of Commerce

Susanna Hardy
Chief Content Officer
IBT Online

Cassidy Nolan
International Representative
Kansas Department of Commerce

Ava Mitzi
Business Development / Strategic Partnerships
IBT Online
Digital marketing strategies that work for B2B – How to use content marketing, paid ads, and email campaigns to drive conversions.
Optimizing your website for lead generation – Ensure your online presence is built to attract, engage, and convert business customers.
The power of LinkedIn and social selling – How to leverage professional networks to connect with decision-makers.
Trade show marketing in a digital age – Strategies to amplify your event presence and maximize ROI.
Measuring success: Analytics that matter – Track and optimize digital efforts for sustained business growth.