International Business and Technology Blog

Shire Post Mint: global appeal needs global websites

Posted by Susanna Hardy on Fri, Jan 12, 2018

Selling specialized products to consumers these days requires a fantastic website and regular postings of quality social media across multiple media platforms. Shire Post Mint from Arkansas do this well. Their US home website allows customers to browse and purchase easily while their blogs and regular social media postings include great visuals and engaging content. Now how best to grow internationally? Management chose to leverage their digital presence through localized websites and international online marketing for their key export markets. IBT Online is delighted to help: the first step was to build German and Spanish localized websites.

Read More

Tags: All posts, Online Global Case Studies

Vapor Pin conquers Brazil ecommerce

Posted by Susanna Hardy on Fri, Dec 01, 2017

Vapor Pin Enterprises, Inc. patented the Vapor Pin®, which allows environmental professionals a means of collecting high-quality, low-cost soil gas samples within minutes. Management was convinced that Brazil would be responsive to ecommerce and they turned to their local, US-based web agency for help. Unfortunately, the local web company did not have the experience, the know-how or the tools and skills to build localized Brazilian ecommerce websites. IBT Online was proud to be called in to help fix the problem and get a great, functioning, optimized and safe localized Brazilian ecommerce website with an accompanying online marketing strategy.

Localizing websites is more than translating a few pages – it involves deep local knowledge, wide technical experience and strong locally-based search engine optimization skills. Ecommerce plug-ins also need to be suited to the local market, taking into account local payment habits, safety and compliance regulations. For Brazilian ecommerce, according to Director of Sales Laurie A. Chilcote, “everything is in place including, distributors, accountants, lawyers…now we need to get online”. It was the right time to call in IBT Online to ensure the Brazilian website was launched on-time and on-budget with a full ecommerce platform and online marketing strategy to power up sales.

Read More

Tags: All posts, Online Global Case Studies

Holland Pump goes online global - boosting sales and brand awareness in South America

Posted by Susanna Hardy on Thu, Oct 19, 2017

Management at Holland Pump were keen to increase brand awareness in their key export markets. The solution was to use online tools, starting with localized websites, as the most effective means of building business and brand awareness rapidly. 

It made sense to start with South America as some of Holland Pump’s most attractive export markets are in the region, with large-scale mining, infrastructure and industrial projects. IBT Online was tasked with building the localized websites for Brazil and Mexico for starters. The localized websites allow Holland Pump to showcase their expertise to local prospective clients, reinforcing the trust that is so essential to the buyer’s journey.

Read More

Tags: All posts, Online Global Case Studies

GCAPS - Building global brand awareness with social media

Posted by Susanna Hardy on Mon, Oct 16, 2017

The Global Center for Automotive Performance Simulation (GCAPS) is a world-class facility, serving global clients for vehicle and tire testing and simulation. Given the global nature of the automotive sector, it makes sense for GCAPS to get online globally and IBT Online is proud to be assisting them.

Management felt their state-of-the-art and high performance testing facilities deserved a brighter spotlight, both internationally and in their US domestic market. Having an effective online presence today requires regular outreach through social media to your targeted local audience to build global brand awareness.

Read More

Tags: All posts, Online Global Case Studies

ASG extend their global online presence with IBT Online

Posted by Susanna Hardy on Wed, Sep 13, 2017

Extending the online reach – building on success

Read More

Tags: All posts, Online Global Case Studies

EuroDentalDepot – innovative ecommerce for SMEs

Posted by Susanna Hardy on Thu, Jun 29, 2017

EuroDentalDepot is the brainchild of VistaDental, where innovation is key to success. The company invents, patents, manufactures and distributes highly specific dental devices and equipment. For its home market, the United States, the company has built up a trusted network of distributors and has an established reputation for quality, built since its foundation in 1997. But for export markets, management were keen to fast-track its growth. Going online with great local websites coupled with a strong ecommerce platform provided the solution, and IBT Online was delighted to help from the outset.

Read More

Tags: E-commerce, Online Global Case Studies

Satamazone: Dialing up online leads in export markets

Posted by Susanna Hardy on Thu, Jun 01, 2017

Satamazone know that their target clients are tech-savvy and that they will search for Satamazone products on the web. Getting great websites for key export markets is therefore essential for the company to grow and realize its international ambitions. In addition, the company does not always have local distributors in export markets but relies on its website to generate leads and uses its home US-based website as a secure ecommerce platform.

Read More

Tags: All posts, Online Global Case Studies

Peterson Spring - Springing forward online

Posted by Susanna Hardy on Tue, May 23, 2017

Peterson Spring management were so pleased with their first 2 international websites that they decided to add another two and IBT Online is proud to have helped them! Within just 6 months, the company has extended its online presence to Germany, Poland, France and Spain: all now boast fully localized websites generating leads and building the global reputation of the largest privately held spring manufacturer in North America.

Peterson Spring, founded in Michigan over 100 years ago, manufactures springs to serve the automobile, industrial, defence and manufacturing industries. The company started exporting early in its history and opened international subsidiaries – in Canada, Mexico and the UK. But they were cautious about setting up localized websites for their export markets. They had worked hard on their US core website and knew the time, effort and skills required to get good traction with a local website.

The Michigan Economic Development Corporation’s (MEDC) offer to help companies get international websites through the Online Global Program prompted the company to spring into action. 

Read More

Tags: All posts, Online Global Case Studies

Roll-Rite rolls business forward with localized websites and online marketing

Posted by Susanna Hardy on Wed, Mar 22, 2017

Building global brands

Roll-Rite sell their innovative tarping systems to trucking companies, haulage groups and speciality transporters from a range of different industries. Their clients are all looking for quality, reliability and strong service support. Brand recognition is therefore key to building that trust and in today’s world, websites and social media play a vital role for brand development. 

Listen to Roll-Rite CEO Brad Templeman talk about how localized websites have helped his company grow their international business and global brand awareness.

Read More

Tags: All posts, Online Global Case Studies

Hague Quality Water makes a splash with international online marketing

Posted by Susanna Hardy on Thu, Mar 16, 2017

Hague Quality Water’s export success has been built over time with different solutions found for different markets. HQW’s routes to market vary from exclusive distributor in one market to tied agents and even subsidiaries in other markets. Nowhere is this mosaic more evident than across Europe and Latin America. Management was searching for a way to support and organize all their partners and looked to online tools for a solution. IBT Online was delighted to work with HQW management to build localized websites and deliver international online marketing.

HQW management prioritized some of their most important export markets such as the UK, France and Spain for starters. Thereafter, it was up to IBT Online to build and deliver the websites, with correct urls for each market, keyword research for all the HQW terms in different markets and fully optimized for the local search engines. The rapid return on investment for the websites encouraged HQW management to extend their online footprint to Latin America. IBT Online got started right away!

Read More

Tags: All posts, Online Global Case Studies