International Business and Technology Blog

USA & UK: Do you need a dedicated website for your English-speaking market across the Atlantic?

Posted by Tereza Santava on Wed, Jul 29, 2015

The UK and the USA are among each other’s top export markets.The USA is the largest single destination for British exports, and the UK is America’s largest export market in the EU (#5 overall). UK <=> US trade alone equals $214 billion a year. 

Many of our clients with an American/British English website ask whether it’s really necessary to build a country specific website for the UK/US markets given the language similarity. Ideally - yes, you should build a country specific website for each of your geographical markets, but it is of a lesser urgency than building a website for let’s say a German/French market that speaks a completely different language.

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Tags: All posts, Markets, Languages

Found in translation...

Posted by John Worthington on Fri, Apr 03, 2015

How many languages can you speak sufficiently well to communicate with your fellow humans? Today's hyper-connected world enjoys approximately 6,500 languages, shared amongst >7 Bn people spread across >169 countries. So how do you feel now? Belittled? I do. Language, and communication between differing languages, is an issue that humankind has faced for a wee while now. Now, where did all these languages come from?

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Tags: All posts, Languages

The decline of English as the web becomes more local

Posted by Bill Patterson on Thu, Nov 20, 2014

Living in the USA, browsing with Google.com, your search results are invariably in English. If you search for a product then Google tells you where to find it locally. The internet is mostly in English, right?

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Tags: All posts, Languages