International Business and Technology Blog

Choosing your trade language: English, French, Spanish or Arabic?

Posted by Bella zur Hausen on Thu, Nov 08, 2018

What are the most spoken languages in the world? 

When your company decides to increase its exports, chances are language plays a key role in choosing which markets to target. Investing in that export market means investing in that language - and what are the costs and benefits of adding a language to your export base? Focusing on four of the most spoken languages globally, this blog sets out some of the main linguistic issues exporters face when expanding their businesses into new markets with different languages. What are the most spoken languages? How many countries speak Spanish, or Arabic or French? What knowledge of the language do you need to be competitive? How different is the language to your native language? And what about English – is it really a global language?  

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Tags: All posts, Website Localization, International Business, International Online Marketing

Online Global: Language and Translation, The Big Picture

Posted by Bella zur Hausen on Mon, Oct 08, 2018

When going global with your website, language and translation is unavoidable. What are your company’s choices and what makes for great translation? Let’s discuss some of the key issues you need to have in mind when thinking about going global online. A website that your international prospects can understand and engage with is essential for today’s exporters. Your company’s international websites need to have local content, culture, language and demand preferences, to ensure your company gets found and gets understood. With website translation, localization and a focus on the target audience, misunderstandings can be avoided, and a unique online experience created for your customers:

“Localisation involves many tasks including translation, multilingual project management and software engineering and testing. […] For companies wishing to attract and hold international customers - either through traditional shops, e-business, or a combination multilingual sites and localisation are vital.” Bert Esselink, author of ‘A practical guide to localization’

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Tags: All posts, Website Localization, International Business