International Business and Technology Blog

Going global with your Chinese website

Posted by Bella zur Hausen on Mon, Apr 08, 2019

We all know China has the largest population (1.4 billion and counting) and that it is the world’s largest exporter. But China is also one of the world’s leading importers of goods. This means that for companies with export ambitions, China is too big to ignore. Companies looking to export in today’s global economy know that many of their prospective clients, suppliers, competitors… are probably Chinese. So the good news is that a website localized for the China market, gives exporters great access to this huge market. The trick is to make sure that website is perfectly localized – allowing your company to be found, understood and able to do business in China. Language is one of the most critical criteria for a localized Chinese website. This blog sets out some of our key findings of using online tools to help exporters access and succeed in China. 

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Tags: All posts, Website Localization, China

Farecla’s website localization and digital marketing in China

Posted by Susanna Hardy on Fri, Oct 05, 2018

Farécla Products Limited (Farécla) had decided to invest in a website for one of their most important export markets, China. But the website was not localized or optimized for the Chinese market. The contents had been translated into Chinese characters but without background expertise in how Chinese websites actually function or how to connect with prospective Chinese customers: the website was not fit for purpose. Management began reviewing possible solutions with IBT Online and we are proud to have helped Farécla build a great Chinese online platform for doing business: a fully localized, optimized and functioning website that acts as a springboard for social media, online marketing, ecommerce – in line with the company’s strategy to grow their sales, brands and businesses in China.

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Tags: All posts, Case Studies, China