Want to grow your export and business in Europe? John Worthington, Managing Director of ibt partners presents at the Massachusetts Export Expo on how to develop effective European sales and marketing strategies using the internet.
The Massachusetts Export Expo provides a forum for exporters to connect with the wide variety of export resources available in Massachusetts while addressing issues that impact day-to-day export operations. Last year, Export Expo had over 30 exhibitors and more than 250 attendees, and expects an even stronger attendance and exhibitor presence this year.
John's presentation covers EU online market overview with focus on the big three countries: United Kingdom, Germany and France. He introduces European online trends, discusses online sale of goods and services, b2b, growth rates, cross-border sales and mobile commerce. This is followed by a checklist of how to optimize European online presence and online marketing, with focus on search engine optimization, social media, and reports and analytics.
The presentation is available for download below, with links to many useful resources, ebooks and videos.
