International Business and Technology Blog

Michael Hawksley

Recent Posts

Internet of International - May 2014

Posted by Michael Hawksley on Thu, May 15, 2014

News review 05.2014: May is an exciting month for us as we start the monthly “Internet of International”, bringing you useful information on how the digital age impacts business and export development. Here is a collection of articles that caught our eye: Will Google forget?, Click and Collect - the way to go!, Website health check - Check for tablets, Europe is online - So should you be! Scroll down, enjoy, grab your essential "Internet of International" news…

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Tags: All posts, Website Localization

TTIP Explained : A video introducing the EU-US trade negotiations

Posted by Michael Hawksley on Tue, Mar 25, 2014

The Transatlantic Trade and Investment Partnership (TTIP) is taking shape –but what is it and how will it impact your business? Watch our video and find out more about the opportunities and risks of TTIP.

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Moselle Developpement to visit Hannover Messe 2014

Posted by Michael Hawksley on Mon, Mar 17, 2014

Moselle Developpement will be an exhibitor at this year’s Hannover Messe 2014 industrial fair with two stands, one in Hall 17, Stand B53 and also Hall 13, Stand C30. The annual event will be taking place in Germany between 7-11 April, and there are typically 250,000 visitors each year.

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Tags: All posts, International Online Marketing

17 Robots from around the world compete in Darpa Robotic Challenge

Posted by Michael Hawksley on Sat, Dec 21, 2013

#USA #Florida - 17 #Robots from around the world compete in #Darpa #Robotic Challenge (DRC) this Friday and Saturday. The DCR challenge is to spur on#technology to help in disaster zones. 

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Tags: All posts, Success Stories

Horizon 2020: EU's new €80bn programme for research and innovation

Posted by Michael Hawksley on Fri, Dec 13, 2013

The European Union is bringing research and innovation to the forefront with the dawn of Horizon 2020, an €80bn programme created to place new emphasis on the EU’s knowledge-based sectors.

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SEO and CRO – Never the Twain Shall Meet?

Posted by Michael Hawksley on Tue, Sep 03, 2013

Since the dawn of Google, there has been the struggle for search ranking. A fierce clash of websites clamouring for our attention, the battle of keyword stuffing and content farming still rages on today.

It all boils down to finding a compromise between SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation), because everyone knows you can’t have both... Or can you? In reality, SEO and CRO can exist in perfect harmony, so perhaps it’s time for a ceasefire.

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Tags: All posts, International Online Marketing

International Online Presence

Posted by Michael Hawksley on Wed, Jan 23, 2013

The world and business are online: levels of over 3.5 billion internet users and e-commerce revenues of $1.25 trillion are anticipated to be reached by 2013(1). In our increasingly 'hyperconnected' world, the importance of creating an effective and international online presence becomes apparent.

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Tags: All posts, Website Localization

Winning FDI with the web

Posted by Michael Hawksley on Mon, May 07, 2012

 
FDI pages of an EDA’s websites come in many shapes and sizes but, for me, there are three clear messages that are important to make the FDI pages useful to a company interested in the area. These are:

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Tags: All posts, International Online Marketing