83% of companies class trade shows as the 2nd most important marketing tool in the international marketing mix, after their corporate website. Get essential facts, figures, inside information and tips to develop a trade show strategy based on best practices, optimizing your international trade show presence.
Understand how to identify the best trade shows to attend
Get tips for effective preparation prior to the event
Maximize your presence throughout the show
Get the best practices for post-show lead nurturing and further promotion
Objectives, metrics and teamwork
Setting business objective
The business team
Trade shows in the marketing mix
Successful strategies
Identifying the right international trade show
New markets? Growing international sales?
Which trade show is right for you?
Trade show portals
Tips for choosing the right show
Preparation – on-going and thorough
Broadcast your presence and help clients find you
Your website is your best tool
The earlier the bette
Leveraging recurrent show
Using all channels
Recommendations
Connecting with visitors during the show
Maximizing your presence
Make your company standout
Relevant content for trade shows
Online presence during the show
Recommendations
Practical tips for attending
On-going preparation from event to event
Practical tips…bookings, hotels, setting up…
Logistics
Meetings
Make doing business easy
Follow up
Leads, feedback and further promotion
Personalize your follow ups
Follow up using online
Recommendations
Return on Investment
Measuring Return In Investment (ROI)
Investments
Returns
Qualified leads
Online ROI
Virtual trade shows
The rise of virtual trade shows
Why go virtual?
What are the disadvantages?
Future of virtual trade shows
Next steps, Useful links
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