Read this whitepaper, if you want to:

Understand country specific websites and online marketing objectives and how to achieve them
Understand how to measure results and return on investment in country specific websites and online marketing
Unify and promote your brand
Rank at the top of local search results
Access more markets, more customers
Target and communicate on social media
Generate new leads
Qualify your leads and convert to sales
Identify agents, distributors and partners
Sell online

This whitepaper includes:

Overview
Definitions: Return on Investment, Country specific websites, Country specific online marketing.

ROI calculators
ROI formula, calculation of return, investment in websites and investment in online marketing.

International online goal and objectives
Goal, most frequent international online objectives - how to achieve them and how to measure them.
Unify and promote your brand
Rank at the top of local search results
Access more markets, more customers
Target and communicate on social media
Generate new leads
Qualify your leads and convert to sales
Identify agents, distributors and partners
Sell online

Tools for measuring the results
Overview of analytical, online marketing and content management system tools with regards to objectives.