EXIM Online Global Program: Tools and strategies to build your brand

Online business development tools have never been so important for businesses to meet the new challenges posed by COVID-19.

Learn from Jennifer Simpson, Broker Account Manager, Channel Operations at EXIM how Export Credit Insurance can protect your hard-won export sales transactions and improve your trust & credibility with overseas customers.

Susanna Hardy, Chief Content Officer, and Jeff Ardis, Business Development Director for IBT Online will share their experiences and expertise delivering localized websites and executing international online marketing campaigns to help you grow your exports, sales, brand and business.

IBT Online works with you to deliver the Online Global Program - Website Localization and International Online Marketing for your companies.

Join us as we share expertise and experience in delivering localized websites and online marketing to help you grow your exports, sales, brand and business.

Insights and opportunities:

Are you trying to maintain sales with international customers, but also find a way to mitigate your risk?
Is your financial institution becoming more concerned about your foreign accounts receivable?
How has COVID-19 affected your buyer persona and their buyer journey?
How can your company be found, be understood, and be easy to do business with in your target export markets?
How can you help your international distributors and in-market partners sell more effectively?
Is ecommerce now a must-have?

Polls and surveys:
Attendee participation and feedback.

Takeaways:
The presentation, polls, survey and lots more to grow your exports, sales, brand and business internationally.

Twitter hashtag:
#IBTWebinar

Meet the Online Global Programs and Grants Experts:

	Jennifer Simpson Broker Account Manager, Channel Operations at EXIM Jennifer Simpson studied Marketing Management and has over 20 years of experience in credit insurance, Tax and Financial Statement Preparation, Commercial Insurance Financing, and Finance Management. Prior to joining EXIM Bank directly, Jennifer held positions as a private broker for EXIM Bank for 14 years, as well as Finance positions at SunTrust Bank, and Top Services. In recognition for her contributions to international trade, Jennifer has been recognized with awards from the U.S. Department of Commerce, the World Trade Center, the Foreign Credit Insurance Association, and EXIM Bank.
	Susanna Hardy Chief Content Officer, IBT Online Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.
	Jeff Ardis Business Development Director, IBT Online Jeff Ardis is the business development director for IBT Online, working with clients to develop the enhanced online presence that sets them apart in their overseas target markets. He is a NASBITE Certified Global Business Professional (CGBP) who has also supported exporters in previous roles, including the government trade agencies of Australia and Northern Ireland, the Connecticut SBDC, and the largest global logistics company DHL.
	IBT Online IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs (website localization, international online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.

SURVIVE & THRIVE WITH TOOLS FOR YOUR EXPORTING “TOOLKIT”: Strategies to Build Your Brand, Drive Sales, and Protect International Transactions Now (Express Edition! 30 Minutes + live Q&A)

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