Online in China- Tips for Success for Alabama Exporters

Grow your exports, sales, brand and business in China.

The new online normal means online business development tools have never been so important. Understand today's Chinese online environment and how to leverage it.

Be found, be understood, and be easy to do business with in China.

Help your Chinese prospects, customers and partners do business with you by giving them a Chinese online Local User eXperience (LUX) in their language(s) and market(s).

Grow online traffic, engagement and conversions in China.

Join us as we share expertise, case studies, client testimonials and experience in delivering online success in China.

Insights and opportunities in China:
The online environment
Chinese speaking China
Best-practice, optimally localized Chinese business development websites
Chinese Search Engine and Social Media Marketing
Sell online and ecommerce
Grow your brand online
Reporting and Analytics
Own, control, measure and manage your online success
Case studies - online successes (B2B, B2C and B2G)

Polls and surveys:
Attendee participation and feedback.

Takeaways:
The presentation, polls, survey and lots more to grow your exports, sales, brand and business in China.

Twitter hashtag:
#IBTWebinar

Meet the IBT Online Global Programs Experts:

	Jeremy Wolfe International Trade Specialist Jeremy Wolfe is a Trade Specialist with the International Trade Division of the Alabama Department of Commerce. His responsibilities include promoting Alabama exports by recruiting companies for international trade events including trade and business development missions, trade shows, etc., as well as researching opportunities and answering inquiries of Alabama companies interested in exporting. Mr. Wolfe received a Bachelor’s Degree in Business Administration from Huntingdon College in 2012 and subsequently received a Master’s Degree in Business Administration from Auburn University Montgomery in 2018. Additionally, Mr. Wolfe has received an Advanced Certificate in Global Trade Development from Thunderbird University.
	William Toerpe Commercial Officer A native of Cincinnati, Ohio, William Toerpe is a Foreign Service Officer with the Foreign Commercial Service at U.S. Embassy, Beijing. Mr. Toerpe covers the environmental technology and energy portfolios for CS Beijing. He serves as the CS China Environmental Technology (ET) Team Advisor, coordinating ET events and programming across China. Additionally, he serves as the CS China Energy Team Advisor, organizing the same coordination for the energy sector.
	Susanna Hardy Chief Content Officer, IBT Online Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.
	Samantha Soffici Online Business Development Manager, IBT Online Samantha works with companies that are looking to increase their international presence. By understanding their routes to market and their international business objectives, Samantha helps steer the company towards the appropriate online tools that IBT Online offers. At home in North and South America, Samantha is an expert in the international world.
	IBT Online IBT Online provides website localization and international online marketing services to help companies grow their exports, sales, brand and businesses online globally. Our Online Global programs (website localization, international online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.

Online in China- Tips for Success for Alabama Exporters

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