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Aaron Zitzelsberger
Aaron Zitzelsberger
Senior Director of Global Trade & Partnerships
Wisconsin Economic Development Corporation
Fanfu Li
Fanfu Li
International Business Development Director
Wisconsin Economic Development Corporation
Susanna Hardy
Susanna Hardy
Chief Content Officer
IBT Online
Ava Mitzi
Ava Mitzi
Strategic Partnerships Manager
IBT Online
AI is no longer just changing how businesses work. It is changing how customers decide who gets considered. The buyer journey is moving beyond the traditional search results page. Buyers are asking AI to research markets, compare suppliers, recommend solutions and narrow their options before they ever speak to a sales team.

The shift is already measurable: 45% of B2B buyers used generative AI during a recent purchase process, according to Gartner, and buyers used an average of seven information sources before making their decision. In B2B software, 51% of buyers now say they begin research with an AI chatbot more often than Google.

As 2027 gets underway, that creates a different question for businesses: When your next customer asks AI who they should buy from, will your company be part of the answer?

Join WEDC and IBT Online for a practical, forward-looking session on what is changing, what deserves your attention, and where AI can create measurable value across visibility, marketing and sales.
 
What We Will Explore:
  • The new rules of visibility: how Google Search, AI Overviews, ChatGPT, Gemini, Claude and Perplexity are changing discovery
  • AISO & GEO: what businesses can do to become more visible, relevant and citeable within AI-generated answers
  • The AI-influenced buyer journey: how customers now research, compare and shortlist suppliers before reaching sales
  • Content that gets found: the website content, authority signals, structured information and digital footprint that help search engines and LLMs understand your business
  • AI-powered marketing: where AI video, multilingual avatars and content workflows can improve reach, localization and engagement
  • From AI tools to AI workflows: how Claude, agents and business AI are moving from experimentation into practical day-to-day use
  • Sales enablement: opportunities to use AI for research, prospecting, personalization, follow-up and stronger customer conversations
  • Your 2027 priorities: what to act on now, what to test, and what not to chase simply because it is new

REGISTER NOW!
Why Attend?
2027 will bring more AI tools, more platforms and more promises. The competitive advantage will not come from trying all of them. It will come from knowing which shifts affect your customers, where your visibility is changing, and which technologies can genuinely help your business reach more buyers and grow.

Leave with a practical AI playbook for 2027: where to focus, what to test, and how to turn greater visibility into stronger marketing and sales opportunities.
 
Who Should Attend?
Business owners, exporters, marketing teams and sales leaders who want to start 2027 with a clearer plan, rather than a longer list of AI tools.