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Lindsey Warner
Lindsey Warner
Deputy Director
North Dakota Trade Office
Tyla Maddock
Tyla Maddock
Communications & Marketing Manager
North Dakota Trade Office
Susanna Hardy
Susanna Hardy
Chief Content Officer
IBT Online
Ava Mitzi
Ava Mitzi
Strategic Partnerships & Business Development Manager
IBT Online
The buying journey has changed. Your 2027 strategy should too.

Customers are no longer discovering companies in the same way they did even a year ago. Search is becoming conversational. AI is helping buyers compare suppliers, build shortlists and make decisions before a sales conversation ever begins.

The numbers make the shift difficult to ignore: 51% of B2B software buyers now start their research with an AI chatbot more often than Google. Even more striking, 69% said AI influenced them to choose a different vendor than they originally expected.

So the question for 2027 is not simply, "Are we using AI?" It is: Can customers find us? Does AI understand what we do? Are we showing up when buyers compare their options? And are we using these new tools in ways that actually support sales and growth?

Join NDTO and IBT Online for a practical, forward-looking session designed to help North Dakota businesses answer those questions and build a clearer strategy for the year ahead.
 
What We Will Explore:
  • Get found in the new search landscape: how Google, ChatGPT, Gemini, Claude and other AI platforms are reshaping discovery
  • AISO, GEO and LLM visibility: what influences whether your company is surfaced, cited and recommended in AI-generated answers
  • The new buyer journey: how AI is changing research, comparison and shortlisting before customers ever reach your sales team
  • Your digital authority: the content, website signals, third-party references and structured information that help AI understand and trust your business
  • AI-powered marketing: practical applications for AI video, multilingual Avatars, localization and scalable content creation
  • Smarter sales enablement: using AI for market research, prospecting, personalization, lead nurturing and follow-up
  • From individual tools to AI workflows: where Claude, agents and automation can reduce repetitive work and improve execution
  • Your 2027 priorities: what deserves action now, what is worth testing, and where businesses should resist chasing technology simply because it is new

REGISTER NOW!
Why Attend
More tools are not the answer. Better choices are. 2027 will bring another wave of platforms, AI capabilities and bold promises. Competitive advantage will not come from adopting everything. It will come from understanding where your buyers are moving, where your visibility is changing, and which digital and AI capabilities genuinely help your team reach more customers and create more opportunities.

Leave with a clearer 2027 playbook: how to get found, where AI can create real value, and which marketing and sales capabilities deserve your attention next.
 
Who Should Attend
North Dakota businesses, exporters, marketing teams and sales leaders who want to enter 2027 with greater clarity and a practical plan for turning digital visibility and AI into business growth.