Insights and opportunities:
The essential guide to international trade shows
Setting objectives
Optimize trade show multiple functions
Services: from travel to stands, via brand promotion and online directories
Benefits achieved
Ecommerce, social media
Website localization and adaptation
Polls: Attendee participation and feedback.
Survey: 10 useful questions.
Takeaways: The presentation, polls, survey and lots more to grow your exports and business internationally.
Meet the experts:
|
|
Dennis J Smith Messe Frankfurt Inc. is the North American headquarters of the German company serving the Canadian, US and Mexican markets. Dennis began his trade show career living and working in Europe for 18 years. Dennis has been directly responsible for organizing more than 250 different international events in more than 30 countries covering a multitude of industries to include automotive, manufacturing, information technology, food, textiles and construction. |
|
|
Susanna Hardy Susanna heads up operations in Europe, focusing on helping companies use the internet and the ibt partners’ Online Internationally range of services to develop their businesses globally. Susanna brings her expertise in international business development and marketing to the ibt partners’ team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Susanna has spent her career developing international businesses for companies. Having worked and resided in North America and Europe, Susanna is multilingual in English, French and German. Her global mind-set as well as practical experience helps her understand the needs and ambitions of businesses looking to expand internationally. |
