Insights and opportunities:
Search engines and how they work across different markets
Website localization – why you need it
Global social media platforms
Connecting with local social media
B2B and B2C social media use
International social media campaigns
Adwords versus organic
Ecommerce and mcommerce
Measuring success - ROI
Case studies and best practices
Conclusions
Polls and surveys:
Attendee participation and feedback.
Takeaways:
The presentation, polls, survey and lots more to grow your exports and business internationally.
Twitter hashtag:
#IBTWebinar
Meet the experts:
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Susanna Hardy Susanna heads up global operations focusing on helping companies use the internet and the IBT Online Global range of services to develop their businesses internationally. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Susanna has spent her career developing international businesses for companies. |
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Michael Hawksley Michael oversees all things web at IBT Online. From strategy to execution, Michael works closely with clients to understand their business goals and develop cutting-edge solutions that work for them. Michael manages a team of web-savvy marketeers spread over several countries that assists clients in all their web concerns and ambitions. |
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Ines Botto Ines works with clients to develop their digital marketing strategies, ensuring their brands get a competitive edge by establishing a truly dominant international digital presence. Ines deploys a range of tactics using social media, content and digital user experience to help brands reach out to new clients and keep existing ones happy. Speaking Portuguese, Spanish, Italian – Ines is at home in the international online world. |
Go Global Webinar Series
Go Grow Your Exports and Business Internationally
The digital disruption has transformed exporting and international business. IBT Online provides website localisation and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Go Global Webinar Series is for all C-suite, directors and senior management responsible for growing exports and business internationally, across all sectors, goods and services, B2B (business to business) and B2C (business to consumer).