LATIN AMERICA BUSINESS AND ONLINE GUIDE FOR EXPORTERS

LATIN AMERICA: REALIZING ITS POTENTIAL?

Has Latin America reached a tipping point where its huge potential can be optimized and economies enjoy sustainable strong growth? Many international businesses think so. With large, vibrant economies, Latin America is also a mosaic of different business environments with a variety of opportunities and challenges.

Who should be reading this ebook?

If you are interested in learning about doing business in Latin America and especially using online tools to grow your business…then this ebook is for you! Whether already exporting or just setting out, IBT Online’ s ebook will help you discover more about the opportunities for business in Latin America – the essential facts and figures to help determine next steps and ideal routes to market.

This ebook covers:

Overview of Latin America
Snapshot of main economies
Key sectors
Online landscape
Internet penetration levels, mobile uptake
Social media use
Search engine optimization in Latin America
Online trends, e and mcommerce
Online challenges and perspectives
Next steps