International Business and Technology Blog

Looking to Navigate Beyond US Borders?

Posted by Susanna Hardy on Tue, Jul 19, 2016

Ever attentive to the international ambitions of its members, the US National Marine Manufacturers Association (NMMA) conducted a survey in June 2016 appropriately titled “Looking to Navigate Beyond US Borders?” 84 companies responded, providing results that re-inforce what those charged with navigating those challenges know: that there are two main routes to grow exports and international business, namely that of i) international trade shows and then ii) online marketing and social media.

International trade shows, the staple route to international markets since such events commenced (in France) some 120 years ago, remains the leader with 73%. But what is interesting is the rapid uptake of online marketing and social media. Off most navigators horizons just 5 years ago, online marketing now commands the attention and budget of 65% of the respondents. And watch that number and % figure continue to rise…

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Tags: All posts, Online presence & marketing, Trade Shows

4 Strategies for Successful International Tradeshows

Posted by Tom Sadtler on Mon, Feb 08, 2016

In my last blog I cover 3 strategies for optimizing your tradeshow preparation. In this blog I will cover 4 strategies for success during and after the tradeshow.

  1. Connect with prospects during the show to maximize your presence
  2. Qualify and prioritize your leads
  3. Follow up to convert leads into clients and build long term pipelines
  4. Measure return on investment and incorporate lessons learned

 

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Tags: All posts, Trade Shows

Leverage Your International Trade Show Participation

Posted by Tom Sadtler on Thu, Feb 04, 2016

Two prior blogs have explored general steps to take in preparing for International Trades Shows and making the most during and after the trade show. In this blog, I explore using your website to enhance results from your trade show investments

Next to your company website, trade show participation may be the most important part of your marketing mix. Even “Personal selling” comes in behind trade shows. Today, trade fairs remain as crucial to business development as ever, despite fears that the internet would replace those vital face to face meetings. 

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Tags: All posts, Trade Shows

Include Trade Shows in Your International Marketing Mix

Posted by Tom Sadtler on Tue, Jan 19, 2016

Trade shows are an important component of the marketing mix. A recent survey of 500 companies found that 83% listed trade shows as the 2nd most important “tool” in the marketing mix after the corporate website’s home page.

In this blog I cover 3 beginning strategies for getting the most out of your trade shows.

  1. Define and communicate clear objectives and metrics, including clear lines of responsibility and reward
  2. Identify the right trade show to achieve your international business objectives
  3. Prepare – broadcast your presence via multi-channels throughout the year
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Tags: All posts, Trade Shows

Trade shows and social media

Posted by John Worthington on Fri, Nov 27, 2015

Over 30,000 trade shows each year are managed by thousands of organisers (who employ tens of thousands of people), mobilise millions of exhibitors, entice hundreds of millions of visitors and generate >US$26Bn in revenues.

From a fringe techy activity, social media at trade fairs has exploded and today is an obligation if you wish to achieve successful trade show metrics.

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Tags: EU insider, All posts, Trade Shows, SEO & Social Media

Social media boost trade show ROI

Posted by Michael Hawksley on Wed, Jun 24, 2015

Last week I spent four days attending the Paris Air Show, supporting Business Oregon and their three companies exhibiting, as well as Northeast Pennsylvania and their five companies attending the show. If you have not been, it is an enormous seven day event. This year there were 2,260 exhibitions from 47 countries. The USA had 320 exhibitors, 230-plus in the US International Pavilion where I was based. Around the show itself there were many side events, receptions and evening networking parties.

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Tags: All posts, Online presence & marketing, Trade Shows, SEO & Social Media

Love and trade fairs...

Posted by John Worthington on Thu, Mar 05, 2015

Trade fairs are a wonderful export and international business development tool. When well-managed (from selection, to planning, through preparation, attendance and crucially follow-up) they can be hugely influential, highly cost-effective and a big generator of new, as well as extending existing, business. They can also bring unique opportunities to visit faraway places, meet friends, colleagues, competitors and start a whole new social life and fall in love. A few years ago, a French member of our business development team attended a hospitality trade fair in Paris. Being a vigilant young man, he spotted an intelligent, beautiful young Italian lady. Suffice it to say, I recall that the end of the 4 day event, during which time we saw very little of either of them, was a very sad occasion. As life’s rich pattern flows, so did they. Within 6 months, we had a team member based in Italy as he relocated to Milan. They are now happily married, with two children!  

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Tags: EU insider, All posts, Trade Shows

Moselle Developpement to visit Hannover Messe 2014

Posted by Michael Hawksley on Mon, Mar 17, 2014

Moselle Developpement will be an exhibitor at this year’s Hannover Messe 2014 industrial fair with two stands, one in Hall 17, Stand B53 and also Hall 13, Stand C30. The annual event will be taking place in Germany between 7-11 April, and there are typically 250,000 visitors each year.

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Tags: All posts, FDI, Industries, Trade Shows

Susanna Hardy from IBT Partners heads to MEDICA 2013

Posted by Katherine Cook on Mon, Nov 18, 2013

It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.

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Tags: All posts, Industries, Trade Shows

Optimizing International Trade Shows

Posted by Susanna Hardy on Wed, Jun 19, 2013

International trade shows play a critical role for companies looking to break into new markets and expand exports. While the costs can be higher than domestic shows, they can bring significant returns and help reduce lead times for new market entry or market expansion. In a survey of 500 companies, 83% classed trade shows as the 2nd most important “tool” in the marketing mix after the corporate website’s home page.  

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Tags: All posts, Trade Shows