International Business and Technology Blog

Online global social media - a rising tide...

Posted by John Worthington on Mon, Apr 24, 2017

Online global social media business development is here. Jump on board! Social media presents a host of new opportunities for online savvy businesses to grow their sales, brand and business. That growth is not confined in any geographic or national sense; the only limitation is access to the internet.

Social media is proving to be the ultimate route for business globalization. This is the paradigm shift that has been understood, harnessed and embraced by the accolade-winning unicorns that operate globally (think Uber, Airbnb…) currently numbering some >200 companies with a combined market valuation of >$650billion. Their record breaking business growth (speed, size, scope…) and leadership demonstrate that social media platforms represent the greatest rising tide upon which successful businesses can float their respective international boats.

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Tags: All posts, SEO & Social Media

SME'S ignore social media at your peril!

Posted by John Worthington on Mon, Mar 13, 2017

The social media online phenomenon now has  unparalleled scale, wherein billions of netizens communicate and much, much more mullah (dollars, euros, renminbi, yen, pounds, …) is transacted. And know this, those numbers are only going one way and that is up.

Social media, that is websites and applications that enable users to create and share content or to participate in social networking, is at least an oversized noisy teenager not to ignore or more probably a robust mid-twenties adult to engage fully with. Either way, every business must now know that you ignore social media at your peril.

Successful companies are using social media channels to engage with their target business and consumer audiences and collecting serious money. Just look at the top 100 companies in the Fortune Global ranking: 93% have Facebook pages (updated weekly), 79% have a YouTube channel (average 2 million views of their corporate content) and a Twitter profile. How is your business doing?

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Tags: All posts, SEO & Social Media

Google Keyword Planner updates and multilingual SEO

Posted by Tereza Santava on Mon, Oct 31, 2016

In the past few months, Google has introduced two major changes to their Google Keyword Planner available via Google AdWords. The tool is frequently used by SEO (search engine optimization) experts not only for paid advertising, but also to research and analyze keywords for organic search. Google Keyword Planner provides estimates of average monthly searches of individual keywords. The tool can focus results on specific geographic areas, and is therefore very helpful in multilingual search engine optimization.

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Tags: All posts, Online presence & marketing, SEO & Social Media

Video Killed The Copy Write Star

Posted by John Worthington on Mon, Jul 18, 2016

Read all about it! In fact, you should watch it. It's official, video has killed the copywriting star, a one minute video has the same value as 1.8 million words. Video is destined to be the #1 medium for both business to consumer (B2C) and business to business (B2B) communications. All industry metrics tell us that companies with brands to develop are investing more in videos and their platforms. Corporate videos of all nature and purpose (presentation, mission, explainer, product, testimonial…) are finding their way onto their own and/or 3rd party websites as well as their social media channels including You Tube, Vimeo, Facebook, Twitter, Instagram, We Chat and, of course, LinkedIn. Video is the evident future powerhouse of content, replacing heavy duty and time consuming text. Roll over the guidelines from the likes of David Ogilvy’s “7 Tips for Writing Copy That Sells” and rise up the visual instructions from those at YouTube and Videolicious!

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Tags: All posts, Online presence & marketing, SEO & Social Media

European domain registration requirements

Posted by Tereza Santava on Thu, Jun 02, 2016

This blog’s goal is to give you an overview of European domain registration requirements for selected countries.

Can a non-EU company register European domains?

Even though the EU coordinates and standardizes many processes across the member states, requirements for domain registration are still managed by each country independently and often differ considerably.  Some countries will allow you to register domains without further requirements, while others will require you to provide various local details, e.g. address or corporate tax number, in which case you’ll need the help of a local partner. Some domain registrars provide local contact details for selected countries as part of their service too.

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Tags: All posts, Online presence & marketing, SEO & Social Media

SEO and the Holy Grail

Posted by John Worthington on Tue, May 17, 2016

Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search. SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. ClickZ conferences are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of Back Azimuth Consulting added his weight to the SEC-O debate integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions”. A bit of a mouth-full but worth unpicking.

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Tags: All posts, Online presence & marketing, SEO & Social Media

Search engines in China

Posted by Tereza Santava on Wed, Apr 27, 2016

Leading Chinese search engines

Two years ago, Baidu boasted 80% of the Chinese online search market. Today, Baidu’s market share is estimated at 55% (1). But the winner has not been the otherwise world dominant Google, but other Chinese search engines including Qihoo 360 and Sogou.

While Baidu’s dominant position among the search engines in China has eroded, Google has not been a beneficiary since it has been banned in China as of 2010. Besides censorship, ClickZ (2) cites different online search behavior as one of the factors why Baidu and other domestic search engines have been more successful in China than Google. For example: an average Chinese internet user spends 3-6 times more time on page on average, does not focus on the upper left corner of the page as their Western counterparts do, searches mostly on smartphones and prefers to choose from a list rather than by typing keywords.

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Tags: All posts, Online presence & marketing, SEO & Social Media

Which South American domains should you register?

Posted by Tereza Santava on Fri, Jan 08, 2016

Domain registration is one of the first steps you need to take when creating localized websites for your export markets. South America is not an exception, but which domains should you register?

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Tags: All posts, Online presence & marketing, SEO & Social Media

Trade shows and social media

Posted by John Worthington on Fri, Nov 27, 2015

Over 30,000 trade shows each year are managed by thousands of organisers (who employ tens of thousands of people), mobilise millions of exhibitors, entice hundreds of millions of visitors and generate >US$26Bn in revenues.

From a fringe techy activity, social media at trade fairs has exploded and today is an obligation if you wish to achieve successful trade show metrics.

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Tags: EU insider, All posts, Trade Shows, SEO & Social Media

10 CMS requirements for building multilingual websites

Posted by Tereza Santava on Tue, Oct 06, 2015

Content Management Systems (CMS) are not our fellow human beings, they are just online tools for building and editing websites. So why do so many of us feel so passionate about them? If you discover a new CMS feature that will simplify your work, you love your CMS. But if it doesn’t work as you instructed and the editor displays a mess instead, you hate your CMS. The relationship gets sometimes complicated. But whatever that is, today’s question that we will answer is: What should you require from your CMS when building multilingual websites?

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Tags: All posts, Online presence & marketing, E-commerce, SEO & Social Media