International Business and Technology Blog

ExporTech and website globalization for export growth

Posted by John Worthington on Fri, Dec 16, 2016

Website globalization is now recommended by ExporTech. Website globalization means fully customized and localized websites that deliver sales, brand and business growth in far flung markets around the globe. ExporTech is the US national export assistance program that helps companies enter and expand in global markets. ExporTech, recognizes that the digital disruption has transformed exporting and international business.

In today’s online world it is essential to include website globalization in export strategy, alongside planning, education, training, trade fairs and other export supporting programs. US Chambers of Commerce have long recognized that Corporate America’s #1 marketing and sales tool is their online presence and nowhere more so than when going international. As part of the Exportech range of programs, website globalization will now “help participating companies go-to-market and implement their export growth plans”.

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Tags: EU insider, All posts, Online presence & marketing

Love Story the "Online Global" version...

Posted by John Worthington on Fri, Dec 16, 2016

An Online Global presence means creating, building and delivering website localization and international online marketing to deliver sales, brand and business growth in far flung markets across the globe. Companies looking to go global often ask us, just like in Love Story, “where do I begin?”. The answer, as per the song, is with the “first hello”.

Online Global – languages online for you

Most companies today have their core domestic website – for US companies it is generally the .com English language website. But to grow your sales, brands and businesses globally in today’s multi-national, multi-cultural and multi-lingual world, Online Global has become a business necessity. Check out some of these amazing stats about the top languages in the internet, as well as the growth and number of non-English websites and e/mcommerce platforms. You can’t compete anymore with a traditional English-only .com website.

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Tags: EU insider, All posts, Online presence & marketing

TTIP - It's now or never

Posted by John Worthington on Tue, Apr 26, 2016

United States Trade Representative (USTR) Michael Froman was relaxed, bullish and optimistic during the April 2016 State International Development Organization (SIDO) meeting, as he discussed the US ongoing trade negotiations, notably the Transatlantic Trade and Investment Partnership (TTIP). The plan agreed by USTR with their European Union (EU) counterparts, is to deliver TTIP by December 2016. If not, TTIP could well be booted down the road, even shelved for years! Also during the SIDO occasion, EU Ambassador to the US, David O’Sullivan, confirmed the agreed sense of urgency. Both EU Trade Commissioner Cecilia Malmström and Froman will “do what it takes”, upping the tempo of their meetings and negotiations, to get TTIP done before the end of the Obama administration. That’s the now or never plan.

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Tags: EU insider, All posts, Transatlantic trade

Love and hate Google Translate

Posted by John Worthington on Mon, Apr 25, 2016

Google Translate boasts 103 languages, covering 99% of the online population and processes more than 1 billion user translation requests per day. I love Google Translate because it is so easy to use and it costs nothing. I hate Google Translate because the results I get range from an approximation to complete gibberish. Great for personal use, but bad for business. Given the complexity of languages in the world (check out our translation article), those of us challenged with international communications know that quality language translation is extremely complex: it is hugely demanding of expertise and time, and so of money. As they say, “you get what you pay for”. 

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Tags: EU insider, All posts, Online presence & marketing

Data Harbors become Shields

Posted by John Worthington on Thu, Feb 18, 2016

Privacy Shield is the reassuringly protective and secure sounding title given to the new US-EU deal (February 2016) on transatlantic data flows. Essentially, the concern is one way, that of European Union (EU) data flows to the United States (US). The previous agreement, seductively entitled Safe Harbor, proved to be anything but safe for EU data and was finally struck down by the European Court of Justice (ECJ) in October 2015. Safe Harbour has been described as “a way for US businesses to transfer EU citizens’ personal data to the US even though American data protection laws are not up to the European standard”. In retrospect, it seems amazing it lasted so long.

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Tags: EU insider, All posts, Online presence & marketing

European website localization, Amazon and Apple

Posted by John Worthington on Fri, Jan 29, 2016

It’s all about the user – whether that user is German, English, French, Italian or Estonian - any of the 500+ million European citizens from one of the 51 countries, speaking (and reading) dozens of languages. In the European Union (EU) alone we have 28 countries and 24 officially recognized languages. It is therefore not surprising that corporations seeking to grow their exports and business in European markets face significant challenges. An online strategy, fit for purpose, is an essential element for success in Europe and that strategy has to focus on your specific targeted profiles who first have to easily find your website site (through the plethora of search engines) and then use it, knowing that today’s users demand localized, relevant content.

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Tags: EU insider, All posts, Online presence & marketing

TTIP: Of apples and pears and agri

Posted by John Worthington on Fri, Jan 29, 2016

European apples and pears for the USA - Draft rule paves the way for EU exports of apples and pears to the US! This is a  great example of what goes on behind the headlines in negotiations between the European Union and the Unites States of America regarding the Transatlantic Trade and Investment Partnership (TTIP). The TTIP negotiations kicked off in 2013 and so far 11 rounds have taken place, the last one in Miami in October 2015. The EU request to the US Department of Agriculture (USDA) to simplify market access for fruit growers, covers only eight EU Member States (Belgium, Germany, Spain, France, Italy, the Netherlands, Poland and Portugal).

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Tags: EU insider, All posts, Transatlantic trade

EUROPEAN Digital minds

Posted by John Worthington on Fri, Jan 08, 2016

"Digital Minds for a New Europe" is an excellent collection of 44 extremely well informed articles concerning, you guessed it, Digital and Europe (two subjects about which I care strongly), both subjects holding much promise for a better future. Leading and diverse “digital minds” from the political, academic and business worlds share with us their vision to “boost a new digital Europe”.

I give this work a serious like (two thumbs up). Start by reading the excellent Foreword by one of Europe’s true heroines’ Neelie Kroes (more on Ms Kroes below). Kroes thanks the crowd-sourced contributors and takes us back in time (a century ago, through world wars, and a quick technology recap…)  to introduce us to the near future (“we are entering a whole interconnected, data-driven universe”).

Waxing rather lyrical, Kroes warns us “New seeds will not sprout, nor saplings grow, if they have to fight for survival in the shades of old – but respected – trees and if they are surrounded by dense forests of regulation and hampered by persisting European fragmentation”. This tells us where the compilation is going. Indeed, from the vantage point of Digital Commissioner, as she was, Kroes understands better than most, the challenges ahead for Digital Europe, and warns us: “Adapt or die”.  

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Tags: EU insider, All posts

Europe the disaster Movie - watch it now

Posted by John Worthington on Fri, Jan 08, 2016

Watch the “The Great European Disaster Movie”, a wakeup call for everyone, portraying Europeans “sleepwalking towards disaster”. Take a few minutes for yourself, relax, click here, get on board enjoy, learn, get worried and wake up to The Great European Disaster Movie.

Today the European Union (EU) comprises 28 of the world's freest democratic countries, >500 million well educated and wealthy consumers, arguably the world's largest economy with >$17.65 trillion, >21 million successful small and medium-sized enterprises (SMEs) and many more millions of businesses that benefit hugely from their trade with and invest in Europe.

Yet the four founding freedoms (the free movement of goods, capital, services and people) of the EU project is under extreme social and political threat. If, as I do, you believe that these freedoms boost economic growth, make the everyday life of consumers and businesses easier, that they promote cultural exchange, mutual recognition and respect, societal integration and peace, then you must actively support this European project. 

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Tags: EU insider, All posts

TTIP: size does matter

Posted by John Worthington on Tue, Dec 01, 2015

The European Union (EU) Delegation to the United States just published another “eu matters” entitled “Partners of Choice in a Complex World” looking at i) the scale of the EU-US economic relationship and ii) the many areas where the US and EU partner to confront global challenges.

Concurrently, diligently in the background, the Transatlantic Trade and Investment Partnership (TTIP) negotiation teams are preparing for the next round of negotiations, scheduled for early 2016. Cecilia Malmström, EU Trade Commissioner stated, “We want to use trade agreements to set ambitious and binding standards, to address global challenges such as protecting the environment and labour rights in a globalised world”. Proposals are being put forward on a range of issues including collaboration with the International Labor Organization (ILO) to implement strong labor standards, combat illegal logging, fishing and other transnational environmental issues, limiting the use of antibiotics in animal production to help combat antibiotic resistance as well as the small and medium-sized enterprises (SMEs) chapter of TTIP that would establish a Committee on SME issues.

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Tags: EU insider, All posts, Transatlantic trade