International Business and Technology Blog

John Worthington

Recent Posts

Videos: it's all about platform(s)

Posted by John Worthington on Tue, Aug 08, 2017

Want your videos to deliver global sales, brand and business growth? Then make sure you got the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, Online presence & marketing

Video: the only way is up, mobile and international

Posted by John Worthington on Thu, Jul 06, 2017

The only way is up!  But, don’t hold on. Get video centric now! Globally, IP video traffic is expected to grow threefold between 2016 and 2021, a Compound Annual Growth Rate (CAGR) of 26% and representing 82% of all consumer internet traffic by 2021. Read that twice and contemplate. Successful businesses are driving the internet video explosion. Reports on the ‘state of video’ abound, from those that carry the bytes (example Cisco, see below) to those that are involved in every stage of the video conception to consumption boom. And video marketing, the fastest growing trend of our digital era, is a main driver of this growth. Large corporations have long understood and profited from the video cool aid, and now it is the turn of mid-size businesses, driving up those exponential video statistics. Fully 9.6/10 professional marketers say they are using video for business development purposes, with 63% of all businesses already on-board. Are you?

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Tags: All posts, Online presence & marketing

Online retail >$10 trillion by 2020

Posted by John Worthington on Sat, Jun 17, 2017

The digital economy delivers. It lowers costs and barriers to markets, as well as providing access to an unprecedented number of customers (both business and consumer). The traditional routes to markets have eroded. Smart companies, notably web savvy businesses, have created and leveraged technologies to grow their online global sales, brands and businesses.

In any given “home market” there is a truism that the vast majority of your potential clients are located in, by definition, outside in those global markets. Sow the two together, online and global, and you have the driver that ensures B2B and B2C online global retail will represent >$10 trillion of transactions by 2020. And the #1 beneficiaries of the digital economy are small and medium-sized enterprises (SMEs). If you are a decision maker in an SME, please do read on, think through the sales opportunities and the potential value to your brand and business.

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Tags: All posts, Online presence & marketing

Think - online global - Outside the Country

Posted by John Worthington on Sat, Jun 10, 2017

Googling away on my iPad mini, while stuck at yet another airport somewhere, I found reference to a book called “Think Outside the Country”. The subject matter looked interesting, promising to be “A Guide to Going Global and succeeding in the Translation Economy”. I wanted to know more, clicked to my Amazon account and for $29.00, two days later in yet another hotel somewhere, the hard copy was mine to hold and read.

IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally, and that since 2002. So at IBT Online we all think outside the country, and perhaps more importantly, we all do Online Global outside the country, as we have delivered more than 1,000 localized country specific corporate websites through our succesful Online Global program. 

When I read about the author, it stated that John Yunker is “the world’s leading expert on web content globalization”. Now that is an ambitious claim that sets expectations. So this blog turns out to be something of a book review.

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Google TRANSLATE. an update...

Posted by John Worthington on Wed, Apr 26, 2017

Google's perpetual drive for innovation means more disruption is coming our way. An example is Google’s new translation system that has delivered measurable improvements in the fluency of Google Translate. Google has begun rolling out the service across all its languages, chat boxes, web pages, articles, blogs, emails, social media, message forums…First updated were the most commonly used primary languages (English, Chinese, Spanish, Japanese, Portuguese, French, Korean and Turkish), as well as Google’s >192 country specific search engines, the Google Translate website and the Website Translator plugin. Our research shows that Google Translate is now better than ever for personal use, but remains bad for business!

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Tags: All posts, Online presence & marketing

Online global social media - a rising tide...

Posted by John Worthington on Mon, Apr 24, 2017

Online global social media business development is here. Jump on board! Social media presents a host of new opportunities for online savvy businesses to grow their sales, brand and business. That growth is not confined in any geographic or national sense; the only limitation is access to the internet.

Social media is proving to be the ultimate route for business globalization. This is the paradigm shift that has been understood, harnessed and embraced by the accolade-winning unicorns that operate globally (think Uber, Airbnb…) currently numbering some >200 companies with a combined market valuation of >$650billion. Their record breaking business growth (speed, size, scope…) and leadership demonstrate that social media platforms represent the greatest rising tide upon which successful businesses can float their respective international boats.

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Tags: All posts, SEO & Social Media

SME'S ignore social media at your peril!

Posted by John Worthington on Mon, Mar 13, 2017

The social media online phenomenon now has  unparalleled scale, wherein billions of netizens communicate and much, much more mullah (dollars, euros, renminbi, yen, pounds, …) is transacted. And know this, those numbers are only going one way and that is up.

Social media, that is websites and applications that enable users to create and share content or to participate in social networking, is at least an oversized noisy teenager not to ignore or more probably a robust mid-twenties adult to engage fully with. Either way, every business must now know that you ignore social media at your peril.

Successful companies are using social media channels to engage with their target business and consumer audiences and collecting serious money. Just look at the top 100 companies in the Fortune Global ranking: 93% have Facebook pages (updated weekly), 79% have a YouTube channel (average 2 million views of their corporate content) and a Twitter profile. How is your business doing?

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Tags: All posts, SEO & Social Media

IBT Online - brand evolution

Posted by John Worthington on Thu, Dec 29, 2016

Check out our IBT Online brand evolution. The IBT success story began in 2002, when we were delivering first class international business development services, helping hundreds of small and medium sized companies to expand globally. Since that time, the digital disruption has transformed the traditional exporting and global business development rulebook. Today, global sustainable sales, brand and business success is impossible without a strong online component. 

At IBT Online, our focused and core strategy for tomorrow is clear: to create value for our corporate clients by deploying innovative online technologies, website localization and international online marketing services, that deliver measurable growth in global sales, brands and businesses.

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ExporTech and website globalization for export growth

Posted by John Worthington on Fri, Dec 16, 2016

Website globalization is now recommended by ExporTech. Website globalization means fully customized and localized websites that deliver sales, brand and business growth in far flung markets around the globe. ExporTech is the US national export assistance program that helps companies enter and expand in global markets. ExporTech, recognizes that the digital disruption has transformed exporting and international business.

In today’s online world it is essential to include website globalization in export strategy, alongside planning, education, training, trade fairs and other export supporting programs. US Chambers of Commerce have long recognized that Corporate America’s #1 marketing and sales tool is their online presence and nowhere more so than when going international. As part of the Exportech range of programs, website globalization will now “help participating companies go-to-market and implement their export growth plans”.

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Tags: EU insider, All posts, Online presence & marketing

Love Story the "Online Global" version...

Posted by John Worthington on Fri, Dec 16, 2016

An Online Global presence means creating, building and delivering website localization and international online marketing to deliver sales, brand and business growth in far flung markets across the globe. Companies looking to go global often ask us, just like in Love Story, “where do I begin?”. The answer, as per the song, is with the “first hello”.

Online Global – languages online for you

Most companies today have their core domestic website – for US companies it is generally the .com English language website. But to grow your sales, brands and businesses globally in today’s multi-national, multi-cultural and multi-lingual world, Online Global has become a business necessity. Check out some of these amazing stats about the top languages in the internet, as well as the growth and number of non-English websites and e/mcommerce platforms. You can’t compete anymore with a traditional English-only .com website.

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Tags: EU insider, All posts, Online presence & marketing