Read this ebook, if you want to:

Understand the European ecommerce environment, its trends and opportunities
Have an international online presence where your business is perceived as local
Generate local demand and sales online
Be easily accessible for clients in Europe
Own your brand in Europe

This ebook covers:

EU ecommerce market overview
Online sales volume, growth rates, EU-US comparison. 

The big three: UK, Germany, France
United Kingdom, Germany and France represent 47% of the EU internet users and 69% of the EU ecommerce spend.

United Kingdom
UK online environment overview. Ecommerce: share of total sales, economy size, growth rate and spend per capita.

Germany
German online environment overview. Ecommerce: share of total sales, economy size, growth rate and spend per capita.

France
French online environment overview. Ecommerce: share of total sales, economy size, growth rate and spend per capita.

European trends
Ecommerce growth, mcommerce, cross-border sales, goods vs. services.

Standards within the EU
Withdrawal rights, warranty rights, CE marking, Privacy and Data protection, Cookies policy, Safe haror.

Differences within the EU
VAT, certifications, user/consumer protection, product information.

How to sell Online in Europe
Comparison of online malls, distributors websites, ecommerce solution websites and custom-built websites.

Optimize your European online presence
Become local. Be found locally. Generate local demand.